Baby Boomers, Gen X and Gen Y are influencing the way society lives and works like never before, and the impact to the home is no exception. Today, Sarah Reep, director of designer relations and education for Masco Cabinetry, home of the KraftMaid®, Merillat®, and QualityCabinets™ brands, as well as the DeNova® Countertop brand, presented remodeling industry professionals with a look at the generational effect on kitchen design during the National Association of the Remodeling Industry’s (NARI) annual Spring Business Meeting in Grapevine, Texas.
During her keynote address, Reep shared findings from the company’s GenShift™ 2011: Lifestages Redefining the Kitchen study to help remodelers better understand how the collision of social, economic and generational influences impacts kitchen design. Attendees also learned how lifestyle, typical kitchen layout and functionality of spaces have implications for the aesthetics, storage and other factors of today’s ideal kitchen.
“The household demographic is quickly changing and remodelers need to provide kitchen solutions specific enough to reflect the personal requirements of homeowners,” noted Reep. “Professionals who grasp generational influences and needs are better able to deliver functional and flexible kitchens for clients of all ages.”
Reep shared several key findings from the GenShift 2011 study including:
- While 63 percent of Baby Boomer homeowners, aged 45-65, plan to stay in their current home over the next five to 10 years, 75 percent don’t feel that their current kitchen is universally designed to meet their needs.
- Gen X homeowners, aged 35-44, are staying put and nearly half (49 percent) think they will spend up to a decade in their current residence.
- 40 percent of Gen Y homeowners, aged 18-34, embrace the concept of multigenerational living and expect their parents will live with them in the future.
To learn more about the GenShift 2011: Lifestages Redefining the Kitchen study, visit GenShiftKitchens.com.
About Masco Cabinetry
Based in Ann Arbor, Mich., Masco Cabinetry manufactures three nationally recognized cabinetry brands, KraftMaid®, Merillat® and QualityCabinets™, and the DeNova™ countertop brand. Offering an unmatched selection of stylish, high-quality products at a variety of price levels, Masco Cabinetry brands are favored by builders, dealers, distributors and home centers throughout North America. A leader in environmental stewardship, Masco Cabinetry is ISO 14001 certified and has been granted an Environmental Stewardship Program certificate by the Kitchen Cabinet Manufacturers Association. The company is a division of Masco Corporation (NYSE: MAS), of Taylor, Mich., one of the world’s largest manufacturers of brand name consumer products for the home and family. www.mascocabinetry.com
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Masco Cabinetry Contact:
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GenShift 2011 Study Methodology. Harris Interactive® fielded the study on behalf of Masco Cabinetry from February 28 to March 2, 2011 via its Harris Poll QuickQuerySM online omnibus service, interviewing a nationwide sample of 1,027 U.S. adult homeowners aged 18–65 years old. Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents’ propensity to be online.
All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error that are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with non-response, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, Harris Interactive avoids the words “margin of error” as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100 percent response rates. These are only theoretical because no published polls come close to this ideal.
Respondents for this survey were selected from among those who have agreed to participate in Harris Interactive surveys. The data have been weighted to reflect the composition of the U.S. adult population. Because the sample is based on those who agreed to be invited to participate in the Harris Interactive online research panel, no estimates of theoretical sampling error can be calculated.
For more information and to download the complete study, visit www.genshiftkitchen.com.